(LST)

abstract principles of fashion

BOOK A SESSION

Contact

tracielovell@gmail.com

(360) 808-4748

Location

Boise, ID

LOVELL.

Hi, I’m Tracie Lovell! LOVELL. style theory isn’t built around trends — it’s built around timeless, personal style. I believe what you wear should feel authentic, effortless, and confidence-giving. Inspired by the abstract principles of fashion and the idea that one’s style is very personal, I approach styling with both creativity and intention. Through a blend of strategy, thoughtful editing, and a refined eye for detail, I work closely with clients to create looks that feel elevated while still feeling entirely like themselves. My goal is to help people build wardrobes that are versatile, expressive, and deeply personal — rooted in individuality rather than trends.

style theory

LST is built on the belief that personal style is both intuitive and intentional — shaped by individuality, perspective, and the way we choose to present ourselves to the world. Rather than chasing trends, we focus on creating a sense of style that feels timeless, expressive, and authentic through thoughtful curation, creativity, and refined detail.

services

PRICING FOR ALL SERVICES: $75 PER HOUR

EDIT

This is a one-on-one session to review and edit all items in your wardrobe. We will determine what to keep and what to leave behind, leaving you and your closet feeling lighter and brighter.

Most people think they need a whole new wardrobe, but what they really need clarity. The Edit will provide this.

REFINE

We will spend the session working through your wardrobe together, trying on different pieces and reworking items to build outfits.

Afterward, you will receive a shared album with all outfit photos along with any styling notes.

CURATE

Time to shop! Need to add a few items to your wardrobe? Have a special occasion? Going on vacation? Too busy to shop? Let me do it for you.

WORK WITH ME

Get in Touch

  • "Before I worked with Tracie, I was pretty confident in my ability to pick out cute clothes and generally felt stylish. Little did I know how much better (and easier) it could be! Tracie went through my closet editing pieces that were worn or dated and styled the remaining clothes in ways that I had never considered. The pictures she took of each outfit continue to be a helpful tool. And now when I go shopping I know exactly what I need and it is a breeze to get dressed and out the door in the morning!

    — Kelly

  • "Tracie has a great sense of style! She's always knowledgeable about the latest fashion trends and knows how to incorporate them into her own wardrobe. She's able to look at current runway trends and has the ability to apply them to real life wardrobes. I begged Tracie to look at my closet and she was able to work wonders. Not only did we pare down what I had (amazing how you don't need a ton of clothes to look cute) but she created outfits out of the items that I already owned. She made a short list of items I would complement my wardrobe and we didn't spend a fortune finding those items! I get so many complements on my outfits. I have a new found sense of confidence that I didn't have before. Thank you, Tracie!"

    — Catie

  • "Tracie helped me plan and shop for a 16 day trip to the British Virgin Islands. After discussing what the trip would entail (12 days on a bare boat charter, sailing, eating out, swimming, snorkeling, hiking and 4 travel days), and talking about my existing wardrobe, she shopped for me. After all the purchases arrived, she came while I tried on the new clothes and shoes. She helped me choose those items that worked best with my existing wardrobe. She put outfits togethwer for me for travel, hiking, sailing, sunning and eating out all while keeping in mind that I would be traveling with only a carry on. I had everything I needed for the vacation, looked great and had no stress about clothing because of her help and advice.

    — Janet