A black and white drawing of a ballerina standing en pointe, holding a bouquet of flowers, with a city skyline in the background.

(LST)

abstract principles of fashion

FIND YOUR STYLE

Contact

tracielovell@gmail.com

(360) 808-4748

Location

Boise, ID

(LST)

(LST)

‍ LOVELL.

Hi, I’m Tracie Lovell!

LOVELL. style theory is built around timeless, personal style. I believe what you wear should feel authentic, effortless, and confidence-giving. Inspired by the idea that one’s style is very personal, I approach styling with both creativity and intention. Through a blend of strategy, thoughtful editing, and a refined eye for detail, I work closely with clients to create looks that feel elevated while still feeling entirely like themselves. My goal is to help people build wardrobes that are versatile, expressive, and rooted in individuality.

style theory

LST operates on the belief that style is both intuitive and intentional — and that getting dressed should feel like something you actually enjoy. Shaped by perspective, culture, and a genuine love of fashion, we focus on the relationship between a wardrobe and the life it's made for: considered, lasting, and entirely your own.

services

EDIT - $375

Wardrobe Clarity Experience

A single, focused experience to review and edit all items in your wardrobe. We will determine what to keep and what to leave behind, leaving you and your closet feeling lighter and brighter.

Includes a follow-up summary of recommended keeps, donations, and gaps to fill.

Approximately 2-3 hours

REFINE - $550

Personal Style Experience

A deep dive experience, where we will work through your existing wardrobe together reworking items to build outfits.

Includes a curated digital lookbook of 30+ outfits to be delivered afterward - full outfit photos and styling notes organized in a shared album.

Approximately 3-4 hours

CURATE - $650+

Personal Shopping Experience

Custom personal shopping for a trip, occasion or wardrobe refresh.

Includes a pre-session style consultation, LST’s sourcing time and a fitting/edit session when pieces arrive.

Price scales with scope (vacation, capsule wardrobe, full seasonal refresh, etc.)

THE FULL THEORY - $1,750

Signature Transformation Experience

The complete LST experience: Edit + Refine + Curate, delivered as a cohesive process.

Best for clients building their style from the ground up.

ABSTRACT - $175/hour

For when your needs fall outside the box. A fully flexible, hourly session tailored to whatever you need.

Personalized Experience

WORK WITH ME

Get in Touch

  • "Before I worked with Tracie, I was pretty confident in my ability to pick out cute clothes and generally felt stylish. Little did I know how much better (and easier) it could be! Tracie went through my closet editing pieces that were worn or dated and styled the remaining clothes in ways that I had never considered. The pictures she took of each outfit continue to be a helpful tool. And now when I go shopping I know exactly what I need and it is a breeze to get dressed and out the door in the morning!

    — Kelly

  • "Tracie has a great sense of style! She's always knowledgeable about the latest fashion trends and knows how to incorporate them into her own wardrobe. She's able to look at current runway trends and has the ability to apply them to real life wardrobes. I begged Tracie to look at my closet and she was able to work wonders. Not only did we pare down what I had (amazing how you don't need a ton of clothes to look cute) but she created outfits out of the items that I already owned. She made a short list of items I would complement my wardrobe and we didn't spend a fortune finding those items! I get so many complements on my outfits. I have a new found sense of confidence that I didn't have before. Thank you, Tracie!"

    — Catie

  • "Tracie helped me plan and shop for a 16 day trip to the British Virgin Islands. After discussing what the trip would entail (12 days on a bare boat charter, sailing, eating out, swimming, snorkeling, hiking and 4 travel days), and talking about my existing wardrobe, she shopped for me. After all the purchases arrived, she came while I tried on the new clothes and shoes. She helped me choose those items that worked best with my existing wardrobe. She put outfits togethwer for me for travel, hiking, sailing, sunning and eating out all while keeping in mind that I would be traveling with only a carry on. I had everything I needed for the vacation, looked great and had no stress about clothing because of her help and advice.

    — Janet

  • Before you do your next closet clean out, you've gotta call Tracie. Investing in her service will save you time and money because she sees the clothes that your really have, the pieces that you need, and helps you get rid of what no longer belongs. I hired her to help "train my eye" so that I could shop my own closet, and now I see my clothes in a new way. I have so many great pieces (yes, some still have tags...) but I had no idea how to put them together. I also have lots of "historical" pieces I haven't been able to let go of. In my therapeutic closet audit with Tracie, she created a comfortable and kind setting, and shared a few words that gave me the freedom to let go of what no longer belongs, and showed me how to pair the items that I never knew could work together. She spotted the holes in my wardrobe so we could fill in the blanks and tie what I already have all together. Now I have fun (instead of dread) when I walk into my closet to get ready for the day. If you want peace and ease and fun, I could not recommend anyone more!

    - Sherri